SERVICES
BASICRESEARCH NEEDS
The members of THE RESEARCH ALLIANCE are equipped to fulfil all basic research needs:
  • New product development.
  • Packaging surveys.
  • Brand image testing.
  • Advertising post-tests.
  • Customer satisfaction surveys.
  • Point of purchase and promotion surveys.
  • Design testing.
  • Market research.
  • Advertising pre-tests.
  • Corporate image.
  • Price surveys.
  • Tracking studies.
SPECIALIST AREAS
Many of the companies that make up THE RESEARCH ALLIANCE are expert in specialist areas, such as:
  • Pharmaceutical research.
  • Sales counter testing.
  • Business to business.
  • Media surveys.
  • Trade surveys.
  • Mystery Shopping.
  • Social research.
  • Child research.
MARKET MODELS
Thanks to the experience of its members, THE RESEARCH ALLIANCE also offers international market research surveys in areas such as:
  • Decision to purchase.
  • The importance of brand choice factors.
  • The impact of brand switching. Viability of new brands with special features.
  • Market simulation testing.
  • Prices.
  • Optimum brand pricing.
  • Market quota at different price levels.